AI is reshaping ad creative. Here’s how brands can get it right.

Creative is often the most time-consuming part of an ad campaign — and its ability to make or break your success is as relevant as ever.

AI makes it easy to generate creative assets quickly, but that speed can’t come at the cost of accuracy, brand loyalty or performance.

In the latest episode of our Ads Decoded podcast, Ginny Marvin sat down with Charles Boyd, Group Product Manager for Ad Creative, and Sarah Hathiramani, Director of Product Management for Demand Gen, to talk about how to use AI without sacrificing your brand’s voice. They also discussed building brand loyalty at scale using tools like Veo, how to truly interpret Ad Strength and the new Ads features you’ve been asking for.

Watch the full episode here.