Holiday 100: The gifts everyone’s searching for

SOURCE | 7 months ago

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Shop this year’s top trends and gifts for everyone on your list.

Sagal Mohammed

Editorial and Creative Lead, Google Shopping

General summary

Gift hunting can be hard. Google's Holiday 100 list makes it easier. The list has 100 gift ideas based on top Google Search trends like "movie projector" and "crescent bags." Go to the Shopping tab on Google Search or visit g.co/holiday100 for more ideas.

Summaries were generated by Google AI. Generative AI is experimental.

Bullet points

"Holiday 100" reveals top gift ideas based on Google Search trends, making shopping easier. Google analyzed over a billion daily shopping searches to find the most wanted gifts. Popular gifts include movie projectors, backpack charms, kids scooters, and crescent bags. Searches for red light therapy, weighted vests, and stretching straps are way up this year. Find more gift ideas and trends on Google Shopping at g.co/holiday100.

Summaries were generated by Google AI. Generative AI is experimental.

Basic explainer

Google looked at what people searched for online to find the most popular gifts. They made a list called the Holiday 100 with ideas for everyone. Lots of people want things like movie projectors and cool backpacks. You can find the list on Google Shopping to help pick presents.

Summaries were generated by Google AI. Generative AI is experimental.

Shakespeare-ish

The perfect gift, a quest we all embrace,
Is hard to find, in this fast-moving place.
But Google knows what trends the shoppers seek.

From countless searches, insights they obtain,
And list the gifts that folks most want to gain.
Projectors, bags, and rings that brightly gleam.

So check the Holiday 100 with care,
And find the present that you wish to share.
Go forth and shop, fulfill each holiday dream.

Summaries were generated by Google AI. Generative AI is experimental.

A light gray background with Holiday 100 written in large text surrounded by small images of featured gift items—including Google Pixel Buds Pro 2, shoes, a purse, a blanket, makeup and jewelry.

You’ve made your list and you’ve checked it twice — now you just have to find the perfect gift for each person. If you find gift-hunting challenging, you’re not alone: Research shows that most U.S. holiday shoppers feel finding the right gift for others is difficult. 1 But we believe shopping — even during the holidays — should be fun! Today, we’re unwrapping the Holiday 100, our annual list of 100 gift ideas based on the year’s top Google Search trends.

The Holiday 100 isn’t your average gift guide: There are more than 1 billion shopping-related searches on Google each day, giving us insight into which products are most likely to top everyone’s wish list, from retailers and brands across the web. We crunched the numbers to uncover the most sought-after gifts across categories including apparel, accessories, home, electronics, toys and games, beauty, and health and wellness. You can also explore curated collections of top gifts — like gifts for the homebody, for the little ones and for the one with style.

Here are some of the most popular gift ideas in the U.S. — and the Google Search trends behind them:

Bring home the big screen: Searches for “movie projector” spiked 945% this year, and “home projectors” jumped 60%.Score an A+ in accessorizing: Searches for "backpack charm" hit an all-time high in the U.S.Scoot over: Searches for "kids scooters" are up 50% this year.Drop everything for this retro style: “Drop waist dress” reached an all-time high in the U.S. this year.Behold the year’s breakout bag: Searches for “crescent bags” shot for the moon and became a breakout search.Put a ring (or two) on it: Searches for “stackable ring sets” doubled in the U.S. this year.Organize your next adventure: "Packing cube" searches achieved an all-time high.Achieve picture perfect curls: Since 2011, searches of "styling wand" have spiked every holiday season.Brighten up their self care: Searches for “red light therapy” reached an all-time high this year.Channel a heavyweight champion: “Weighted vest” was searched more than ever before in the U.S. this year.Stretch it out: Interest in “stretching straps” reached new highs in 2025, achieving breakout search status.

For more gift ideas, inspiration and Google Search trends, check out the Holiday 100 on Google Shopping. Just click the Shopping tab on Google Search or visit g.co/holiday100.