How Gemini is speaking the language of Southeast Asia

SOURCE | 18 hours ago

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Active users on the Gemini app in Southeast Asia have more than doubled in the last year. Here is a look at how the region is using the chatbot in their daily life.

Sapna Chadha

Vice President, Southeast Asia & South Asia Frontier

Samuele Saini

Director, Google Ads Solutions & Insights, Southeast Asia

General summary

Southeast Asians are adopting Gemini at record speeds, with users increasingly relying on native languages and mobile tools to work, study, and create. To build on this momentum, we are rolling out Gemini Spark in local languages to Gemini Advanced subscribers this week. This new feature acts as a proactive partner that manages tasks across your apps, even when your devices are locked.

Summaries were generated by Google AI. Generative AI is experimental.

Bullet points

"How Gemini is speaking the language of Southeast Asia" explores rapid AI adoption in the region. Southeast Asians are adopting Gemini faster than any other Google app. Most users prefer interacting with Gemini in their native languages rather than English. People use Gemini on mobile devices for creative tasks, research and daily productivity. New AI agents will soon help users manage tasks across their favorite Google apps.

Summaries were generated by Google AI. Generative AI is experimental.

Basic explainer

People in Southeast Asia are using Gemini faster than any other Google app. Young people there love it because it understands their local languages and helps them create music, art and schoolwork. Most users talk to Gemini on their phones instead of typing. Soon, a new feature called Gemini Spark will even help them finish tasks automatically.

Summaries were generated by Google AI. Generative AI is experimental.

A dotted colorful background, spark, text "Hi Southeast Asia, how can I help?", and a search query "The Gemini Report | Southeast Asia 2026"

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This content is generated by Google AI. Generative AI is experimental

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People are making Gemini a part of their daily lives, especially in Southeast Asia. According to our first-ever Gemini Southeast Asia Report, Southeast Asians are adopting Gemini at a record-breaking pace — faster than they’ve adopted any other Google app. The number of active users on the Gemini app in the region has more than doubled in the region in a year. This growth is driven by a young, tech-savvy population (nearly 40% of the region is under 25) and Gemini’s strong performance in local languages.

We dove deeper into how people are using the Gemini app across six of the region’s largest user bases: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The data is clear. As the Gemini app takes off across Southeast Asia, it’s becoming an indispensable companion that’s shaping how we work, study and live today.

Here are some key insights about the Gemini app’s adoption in the region:

Young power users: Younger digital natives are leading Gemini app adoption in Southeast Asia. They make more requests, engage in longer conversations with Gemini and write significantly more detailed prompts than other age groups.Local language fluency: Gemini’s success in the region comes down to local fluency. Nearly 70% of prompts in the region are submitted in native languages, led by Vietnam (89%), Thailand (87%) and Indonesia (84%). And according to the Southeast Asia Holistic Evaluation of Language Models (SEA-HELM), Gemini is the overall best-performing large language model (LLM) for Southeast Asian languages.Multi-modal and on-the-go: In Southeast Asia, 75% of Gemini requests come from mobile devices. And because people can interact comfortably in their native languages, they’re bypassing keyboards — relying on voice commands, photos and video uploads for more than 40% of their prompts, and voice only for 10%, using features like Gemini Live.A creative collaborator: About 40% of queries ask Gemini to generate entirely new outputs, from generating images, music, videos to writing documents. People across Southeast Asia have generated 5 billion images with Nano Banana, our image generation model, over the past year. They’ve also generated almost 1 million songs since we introduced Lyria 3, Gemini’s music generation model, in Southeast Asia.Research and thought partnership: People frequently rely on Gemini as a research assistant to summarize dense documents and structure messy data. They also use it as a thought partner for advice, opinions, and recommendations – like birthday gift ideas, travel destinations, and step-by-step troubleshooting.

We want to make Gemini the most helpful AI assistant for the 600 million people across Southeast Asia. The next step is bringing the power of AI agents to everyone, safely and securely. That includes Gemini Spark, which transforms Gemini from an assistant that answers questions into an active partner that completes real work on your behalf.

Think of Spark as a 24/7 personal AI agent designed to proactively manage your tasks. Deeply integrated with Workspace tools, like Gmail, Docs and Slides, it works in the background — even when your laptop is closed or your phone is locked.

Following its initial launch in English, we’re rolling out Gemini Spark in local languages to Gemini Advanced (Ultra) subscribers this week. This builds on the powerful features people in the region already love — like Nano Banana for visual creativity, Canvas for deep learning and custom Gems for personal and professional growth.

This is only the beginning of the Gemini story in Southeast Asia. We’ll continue to work toward our vision of a truly universal assistant that’s personal, proactive and powerful for the people who use it.

Learn more about how people in Southeast Asia are adopting Gemini in their countries.

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