We’re launching the Top Sports Podcasts on YouTube for brands to align with sports fans.

YouTube is where all sports come to life — because no sporting event or game would be complete without the commentary, breakdowns and analysis surrounding it. In 2025 alone, there were over 8.5 billion views of sports-related podcasts on YouTube. 1 .This shift is driven by a new generation of fans: 56% of 14-24 year-olds watch podcasts or videos from athletes every single week. 2

To help your brand reach this engaged audience, we are launching the Top Sports Podcast Lineup. Now generally available to all U.S. advertisers, this lineup offers a seamless way to align with the YouTube Select podcasters that fans love — from New Heights to The Rich Eisen Show.

When the biggest global stages and championship showdowns are wrapping up, the conversation on YouTube is just beginning. With the all-new Top Sports Podcast Lineup, your brand can stay at the heart of it all.