Google’s Commerce Media Suite: Where retailer insights meet the power of YouTube

Marta Martinez

Managing Director, Google Marketing Platform

Today’s consumer journey is continuous and dynamic, yet most brands struggle with disconnected retail partners, media inefficiencies and measurement gaps. The next wave of commerce media requires a unified solution that reaches shoppers at every touchpoint — and moves as fast as they do.

With Google’s Commerce Media Suite, brands and retailers can reach audiences across Search, Shopping, YouTube, Display and even CTV — in the same tools brands already know: Display & Video 360, Search Ads 360 and Google Ads.

This week, we’re bringing new collaborations to connect the commerce ecosystem and supercharge performance with retailer insights.

Connecting retailer insights with the power and scale of YouTube

We’re excited to announce that Kroger Precision Marketing is collaborating with Display & Video 360 to help advertisers reach Kroger shoppers across YouTube and third-party inventory.

Brands can now activate Kroger’s shopper audiences, built from retail purchase signals, across YouTube — where consumers already watch an average of 90 million hours of shopping videos every day 1 . To close the loop, we’re also introducing SKU-level conversion reporting in Display & Video 360, so brands can see the precise impact of their YouTube and Display spend on Kroger sales. This is powered by integrations with LiveRamp and MetaRouter, with no additional setup required for brands.

Reaching high-intent commerce audiences, wherever they shop

Consumers shop across many merchants, and our ecosystem reflects that. Today, brands can activate commerce audiences from Best Buy Ads, Costco, Intuit, Kinective Media by United Airlines, Planet Fitness, Shipt and Western Union across partner inventory in Display & Video 360.

We’re also expanding globally. Eligible brands will soon be able to leverage commerce audiences from leading marketplaces across Asia — including Blinkit, PChome, Shopee and Swiggy — directly in Google Ads.

Driving growth for brands and retailers

With the combined power of retailer insights, Google AI and YouTube’s immersive formats, brands can unify their brand and shopper marketing while driving performance across the entire shopper journey. For retailers, this unlocks new monetization opportunities while fueling incremental sales in-store and online.